Oxfordshire on the Move

Introducing Oxfordshire on the Move

Moving more makes so much difference to our health, wellbeing and quality of life – but far too many people in Oxfordshire don't have the opportunities they deserve to live an active life. The cost of living crisis will make it even more difficult for all of us to be active as the days become shorter and weather colder.

We need to work together more than ever before to help our most vulnerable residents move more. That's why, over the last few months, we've held discussions and workshops with more than 70 organisations, groups and individuals across Oxfordshire to co-create a collective framework for physical activity, known as Oxfordshire on the Move.

As part of this journey, we've created four ambitions together, and moving forward we are building a social movement for Oxfordshire where we can work towards these ambitions, and in doing so create a healthier, happier, more active and more equal county.


Our collective ambitions

Why develop Oxfordshire on the Move?


  • Everything is connected, change in one place needs changes elsewhere. The behaviours needed to increase physical activity cannot be addressed by individual programmes or organisations working alone, they need to be encouraged and supported in a joined-up way across the system. The YouMove and Move Together programmes show what can be done when many organisations work together.
  • The need for collaborative, distributed leadership & the opportunity to begin to build a social movement – We will need the active support of leaders across sectors and at all levels to adopt collaborative approaches to leadership thinking beyond their own organisation. Ultimately, we must build a social movement where everyone makes it their mission to get others moving.
  • The benefits reach beyond physical activity too – When we adopt a system change approach to tackle inactivity, we can also contribute to other problems too - collectively creating a better place for everyone to live.
  • Inactivity and inequalities are inextricably linked – The barriers created by social inequalities make it harder for people to be active. Furthermore, we know that being more active and engaging with sporting and other positive activities can improve well-being. If we are to fight inactivity, we need to tackle inequality

Your feedback so far

At the beginning of the Collective Framework journey, we asked you what makes an active Oxfordshire and received some fantastic feedback. Here's a snapshot of what you said:

Get Involved

If you'd like to find out more about Oxfordshire on the Move and get involved as we develop our social movement, please email helenmariner@activeoxfordshire.org

Cover image: The Plastic Goldfish Company

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