Co-designing a new collective strategy for Oxfordshire

Creating a healthy, active Oxfordshire - together

Oxfordshire continues to face significant challenges as a result of the COVID-19 pandemic, with inactivity levels and mental health issues a huge concern for our county. But at the same time, COVID-19 has shown how powerful we are when we work together.

We have a unique window of opportunity to build on the incredible collaborations, partnerships and support networks that emerged during the crisis, and to move forward together with a collective vision, mission and renewed determination to make sure that every adult and child in Oxfordshire has an equal chance at an active life.

That's why we have decided to co-create a new strategy for physical activity in Oxfordshire, which will be designed, written and delivered alongside our incredible partners, Active Ambassadors and local communities.

Why a collective strategy?

  • Everything is connected, recognising the need for a system-change approach – Physical activity behaviours are influenced by a wide range of factors which cannot be addressed by individual programmes or organisations working alone, but require whole systems to work together to get people moving.
  • The need for collaborative, distributed leadership & the opportunity to begin to build a social movement – We will need the active support of leaders across sectors and at all levels to adopt collaborative approaches to leadership thinking beyond their own organisation. Ultimately, we must build a social movement where everyone makes it their mission to get others moving.
  • The benefits reach beyond physical activity too – When we adopt a system change approach to tackle inactivity, we can also contribute to other problems too - collectively creating a better place for everyone to live.
  • Inactivity and inequalities are inextricably linked – The barriers created by social inequalities make it harder for people to be active. Furthermore, we know that being more active and engaging with sporting and other positive activities can improve well-being. If we are to fight inactivity, we need to tackle inequality

Get Involved

At a recent Leadership Event, we asked you what makes an active Oxfordshire and received some fantastic feedback, as well as confirmation that 85% of delegates would like to see a collective approach to a physical activity strategy. Here's a snapshot of what you said:

We'd love to hear your feedback

As part of our co-creation process, we'd love to hear your thoughts about Oxfordshire's strengths and challenges when it comes to physical activity. There's also the opportunity to let us know if you'd like to be involved in the consultation process going forwards.

Thank you!

Cover image: The Plastic Goldfish Company

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