Every child in Oxfordshire deserves an active start in life
- 48% of children in Oxfordshire are not doing enough physical activity to protect their health and well-being.
- We urgently need to address this worrying trend, to combat increasing obesity levels and prevent long-term health inequalities.
- As a result of COVID-19, physical activity levels for children are at an all-time low, with only 19% of children meeting Chief Medical Officer guidelines of 60 active minutes a day. In Oxfordshire, this means that over 68,000 children are currently at risk of poor health and wellbeing.
- Our county's children and young people are facing serious inequality. While 84% of children in North Oxford are able to swim, just five miles down the road only 30% in Cowley can swim.

This has to change.
- We want every child in Oxfordshire to be able to swim and cycle safely.
- We want every child in Oxfordshire to achieve 60 active minutes, every day.
- We need to use the insight gained from national surveys and the qualitative analysis of over 130,000 children and young people to focus on physical literacy for all children/young people.
Find out what we mean by Physical Literacy:

Healthy Active Children is one of Active Oxfordshire's Three Pillars, and as such is a core priority for our organisation. We will work with partners to encourage an active start in life by:
1 Working with early years settings and practitioners to embed positive relationships with physical activity as early as possible in the life course
2 Focusing on extra support for our most vulnerable and disadvantaged young people and families
3 Supporting schools, local communities and our dynamic voluntary and third sector to help all our young people to be physically literate.
You can find out more about how we will achieve these key outcomes by visiting our Children and Young People section.