What is a Place Based Approach?

Oxfordshire isn't quite what it seems. Beyond the dreaming spires there are 10 of the most deprived areas in the whole of England.

At Active Oxfordshire, we are passionate about making sure that everyone across our county has the same access to physical activity and sports opportunities, to protect their health, well-being and life chances. But we know that the inequality gap is set to widen even further as a result of COVID-19, and it's more vital than ever to take a place based approach to challenging these stubborn inequalities and fighting inactivity levels.

By working together to adopt a Place Based Approach, we want to create local communities that are happy, healthy and active. We want to focus on prevention and remember that the place around us has a significant impact on our health and wellbeing.

Our Fighting Inactivity video talks more about how we are working through partners and within Healthy New Towns to make a real difference:


About our Place Based Approach

Healthy Place Shaping in Oxford evolved out of the Healthy New Town approaches in Bicester and Barton.

This is how the three pillars of the Healthy Place Shaping approach were visualized in Bicester, with interventions distributed across three branches – the built environment, community activation and new models of care.

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