New partnership with physical activity & behaviour change specialists to increase physical activity in Oxfordshire

New partnership with physical activity & behaviour change specialists to increase physical activity in Oxfordshire

Posted: Fri, 01 Oct 2021 09:17

New partnership with physical activity & behaviour change specialists to increase physical activity in Oxfordshire

New partnership with physical activity and behaviour change specialists aims to continue to make it easier to be active across Oxfordshire.

Active Oxfordshire has commenced a six-month partnership with physical activity related behaviour change consultancy, Move Consulting.


Move Consulting are a physical activity related behaviour change organisation who offer a range of services aimed to support a whole systems approach to making it easier for people to be active. They support organisations and practitioners to develop their ideas to create effective solutions, develop the skills and confidence of the workforce, and to understand what is working to reach and engage the least active people in our communities.

Move Consulting's Elaine McNish will be joining the Active Oxfordshire team offering specialist support to allow them to continue to showcase the great successes of their Move Together pathway.

"It is a delight to be collaborating with the team at Active Oxfordshire. I am looking forward to sharing my experience and expertise to support the continued development of the Move Together pathway. The pathway provides a coordinated approach to ensure people get the right support they need to be active. It is a privilege to be asked to help Active Oxfordshire to continue to strengthen and grow their strategic relationships with the health and physical activity partners." said Elaine.

Elaine McNish is one of the directors at Move Consulting and has worked in the field of physical activity for 30 years. Starting her career in leisure services before moving into public health, Elaine has always followed her interest in supporting the least active people. Working for Sport Wales, she developed projects within disadvantaged areas to increase opportunities for people to be more active. While in Welsh Government, Elaine played a role advising ministers and developing physical activity policy and strategies, leading the development of the National Exercise Referral Scheme, and contributing to the development of the Chief Medical Officer guidelines for physical activity. Elaine subsequently went on to focus on supporting people living with and beyond cancer to be more active, helping in the development of MacMillan Cancer Support, Move More programme. She then moved on to lead the British Heart Foundation National Centre for Physical Activity and Health, which aimed to support physical activity practitioners in the field through translating evidence into practice. During this time Elaine also sat on the NICE committee that developed public health guidance for exercise referral.

Elaine then joined Swim England and set out to show how to transform swimming pools into 'health promoting hubs', making them more attractive to people with long term health conditions. The subsequent Water Wellbeing Model is one of only three to be selected as a finalist in the Community Health Development category of the Royal Society for Public Health Awards 2021. (Winners announced October 2021).

Paul Brivio, Chief Executive of Active Oxfordshire, says:

"Active Oxfordshire and Move Consulting have forged a new partnership this week and I look forward to working together as we work with partners to fight inactivity and tackle inequalities. The next 6 months is a defining period for us as we shape our collective future and to provide the evidence and stories that can show the value and impact of physical activity on communities across Oxfordshire. We won't stop until every child and every young person has an equal chance of an active life but we need the support and guidance of our partners and experts in the field."

You can learn more about Elaine and Move Consulting via their website www.moveconsulting.co.uk

Tags: Active Body, Active Lives