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Oxfordshire Insight

This page contains all insight and research relevant to Oxfordshire.

Active Lives Survey

Sport England's Active Lives Surveys measure the activity levels of people across England.

There are two surveys: Active Lives Adult, which is published twice a year, and the world-leading Active Lives Children and Young People, which is published annually.

Both give a unique and comprehensive view of how people are getting active.

The latest Active Lives data, released by Sport England shows that 78.8% of Children/Young People in Oxfordshire do not meet the Chief Medical Officer's recommended activity guidelines of 60 minutes per day. Despite the Oxfordshire results being better than national trends, this level of inactivity is a deep concern.

Inactivity rates for adults (Nov17 to Nov 18) remain static at 19.1%. This makes Oxfordshire the second most active County and the least inactive County in England. While the overall picture is a positive one relatively speaking, there are clear issues to address – notably in increasing levels of inactivity in Cherwell, some emerging evidence of increasing inequalities, some under-performance around women's participation/activity levels against national trends as well as the challenge of an increase in the older population where activity currently drops off a cliff edge at 74.

You can view the full insight pack produced off the back of the Active Lives surveys via the link below.


Oxfordshire Physical Activity and Sport Insight Pack

We have created an in-depth insight pack for all partners to use covering information on physical activity and sport in Oxfordshire. Please find it here.


GO Active Get Healthy Evaluation

This Sport England funded project supported by local authorities has been evaluated by Oxford Brookes University and Sport England.

The evaluated Sport England 'Get Healthy, Get Active', project created key learning about how to reach and retain inactive people. Get Healthy, Get Active is the umbrella project for GO Active, Get Healthy .


Index of Multiple Deprivation and Activity Levels

Oxfordshire Local Authorities Profiles

We have created a series of local authority profiles highlighting the Active Lives Data for ages 16+ and 5-16. We have also included the inactivity rates of the most deprived communities in Oxfordshire and also highlighted the joint work going on in each local authority.

Our Campaigns


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