Who we are

About Active Oxfordshire

Our Purpose: "To focus on the people who are physically inactive in Oxfordshire and to change lives for the better".

Our Vision: "Oxfordshire will be the least inactive county in England by 2024".


We are a "backbone" organisation working collaboratively with and through partners to help EVERYONE in Oxfordshire meet the Chief Medical Officer's guidelines for physical activity.

Active Oxfordshire is one of 43 Active Partnerships across the UK, established to facilitate high level interventions to increase physical activity and develop sport across our community. We will work to achieve long-term change by establishing a common cause - a "movement of movement".

Introducing our Three Pillars

Our Three Pillars are Healthy Active Children, Healthy Place Shaping and Healthy for Life. These priorities are at the heart of everything we do.

Why do we exist?

  • 1 in 2 Oxfordshire children are not meeting national recommendations for physical activity
  • The situation is getting worse: as a result of COVID-19, there are now 68,000 children in Oxfordshire who are not getting enough daily exercise and at risk of poor health and wellbeing
  • There is a significant inequality gap across Oxfordshire for both children and adults; our most deprived communities experience levels of inactivity up to three times worse than more active parts
  • 69% of people living with long-term health conditions would like to be more active
  • Inactivity is a ticking timebomb and kills more people globally than smoking

This needs to change. Together, we have a moral duty to act.


As we start to emerge from the devastating impact of COVID-19, staying active has never been more critical to protect our community's physical and mental health. There are opportunities: we know that attitudes to physical activity are changing and there is renewed investment in walking, cycling and running; but the crippling economic impact of the pandemic will further increase the inequality gap, and this must be addressed.

Staying active saves lives, improves mental and physical well-being and reduces the burden on healthcare systems. As we move forwards into Oxfordshire's "new normal", our work will be needed more than ever before.

Find out more about our new 2020-2024 Strategy here.